Enhancing Redbull’s guest experience at the 2024 Formula One Australian Grand Prix.

Seeker designed an immersive consumer experience that championed Oracle Red Bull Racing. The multi-level custom-built structure featured dynamic spaces designed to enhance guest engagement and create memorable interactions.

This event not only showcased Red Bull but created an engaging, multi-sensory environment that left a lasting impression on attendees through innovative design, interactive experiences and exclusive athlete interactions, successfully elevating the consumer journey to new heights.

Scope

  • Design
  • Production
  • Entertainment

Awards & Mentions

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Project Outcome

800
Strong attendance
4
Partner activations integrated
8
Red Bull Athlete appearances