Immersing 100,000 fans in the non-stop buzz of Gather Round, a four-day community centric footy festival.

By incorporating activations from 14 AFL Corporate Partners, a main stage for player appearances and signing sessions, DJs and a band, 4 x Club Cubes where AFL clubs could activate each day, a range of local food truck offerings and bars.

This inaugural footy experience attracted tens of thousands of footy fans and families from all over Australia.

Scope

  • Design
  • Production
  • Entertainment

Awards & Mentions

Stay Tuned…

Project Outcome

100,000
Footy fans through the gates
170m
Zip line across the River Torrens
200
AFL player appearances

“You guys delivered in spades from beginning to end. The experience for our fans was absolutely on point. And just as importantly we loved working with you all. Thank you to each and everyone one of you as I know how invested you were and we are truly grateful. Can’t wait for next year – I will be riding the zipline one handed by then!”

PAFL