Seeker crafted a unique footprint that guided guests through an immersive journey showcasing the new Electric Hybrid Defender. This experience included exclusive previews, test drives, and a variety of sensory experiences that positioned Defender as the ultimate modern luxury vehicle.
To wrap up Defender House, a ticketed music night featuring award-winning artist Tkay Maidza was held, drawing a guest list of 300, generating significant buzz across social media, creating strong brand exposure for Defender.
Scope
- Design
- Production
- Entertainment
Awards & Mentions
- Australian Events & Awards
- TBC
Project Outcome
4
Defender House press releases developed across the festival
7000
Impressions were generated through the app
20
Test drives across the 2 days
“What a sensational effort last week to bring to life our very first Defender House in Australia. I was so impressed by the standard in which you delivered this concept, it exceeded all expectations and after experiencing a DH in France I can confidently say that you have set a new benchmark globally!”
Rowena VasHead of Communications