Seeker helped Nike build the trust of the Melbourne Running community through an inspiring and inclusive brand experience on Melbourne Marathon 2023 race day.
Delivering an activation to serve all runners with an elevated recovery experience and a Nike retail space within the ‘Runners Hub’ to service the general public during race weekend.
Scope
- Design
- Production
- Entertainment
Awards & Mentions
Stay Tuned…
Project Outcome
6000
People through the activation
2000
New Nike members acquired
932
Recovery sessions provided
“Email doesn’t do this justice however will give it a go! On behalf of the Nike Family I wanted to extend our sincerest thanks to you all. The weekend was a huge success for everyone involved and the impact of the Recovery Station was nothing short of first class. Not to mention all the other elements of the weekend you were involved in (Team Marquee, NAX etc…). It was an absolute privilege to work alongside you on this one. Appreciate you all – please pass on our thanks to the broader Seeker team – as I know there were many.”
Brand Director, Nike